Digital
1,100,000 |
Combined English and Chinese Avg. Monthly Unique Visitors |
2,900,000 |
Combined English and Chinese Avg. Monthly Page Views |
3.6 minutes |
Avg. Session Duration |
Data derived from Adobe Analytics, April 2022
Social
125,000+ |
Combined English and Chinese Facebook Followers |
93,000+ |
Instagram Followers |
Data derived from individual platforms, April 2022
Newsletter
15,000+ |
Active English and Chinese Subscribers |
20-30% |
Avg. Open Rate |
99.8% |
Email Deliverability Rate |
Data derived from Adobe Analytics, August 2021
At a glance
65% female and 35% male |
30% aged between 21 and 30 |
53% aged between 31 and 50 |
56% have resided in Hong Kong for 4+ years |
64% are single or in a relationship |
36% are married |
51% make HK$45,000+ monthly |
Food & Drink
98% rate Hong Kong's food scene as amazing! |
93% dine out at a restaurant at least once a week |
82% of readers love a drink
|
A sign of the times
since 2020...50% have increased their online shopping |
53% are less inclined to date online and prefer to meet in person |
60% are more inclined to stream TV shows and movies |
Work hard play hard
our readers work on average47.6 hours per week |
91% visit the theatre, an art exhibition, gallery, or museum at least once a month
45% are more inclined to entertain at home since 2020
71% exercise at least once a week
34% are exercising more or have taken up a new form of exercise since 2020
Time Out product consumption
97% are inclined to take action (go, eat, try, do or purchase) based on something they've read on Time Out Hong Kong |
over 70% look to Time Out Hong Kong for Food and Drink, and Things to Do recommendations |