Hong Kong


Digital

1,100,000 

Combined English and Chinese Avg. Monthly Unique Visitors

2,900,000

Combined English and Chinese Avg. Monthly Page Views

3.6 minutes

Avg. Session Duration

Data derived from Adobe Analytics, April 2022


Social

125,000+  

Combined English and Chinese Facebook Followers  

93,000+

Instagram Followers 

Data derived from individual platforms, April 2022

 


Newsletter

15,000+

Active English and Chinese Subscribers

20-30%

Avg. Open Rate

99.8%

Email Deliverability Rate

Data derived from Adobe Analytics, August 2021

 


At a glance

65% female and 35% male

30% aged between 21 and 30

53% aged between 31 and 50

56% have resided in Hong Kong for 4+ years

64% are single or in a relationship

36% are married

51% make HK$45,000+ monthly


Food & Drink

98% rate Hong Kong's food scene as amazing!

93% dine out at a restaurant at least once a week

82% of readers love a drink


A sign of the times

since 2020...

50% have increased their online shopping

53% are less inclined to date online and prefer to meet in person

60% are more inclined to stream TV shows and movies


Work hard play hard

our readers work on average

47.6 hours per week

91% visit the theatre, an art exhibition, gallery, or museum at least once a month

45% are more inclined to entertain at home since 2020

71% exercise at least once a week

34% are exercising more or have taken up a new form of exercise since 2020


Time Out product consumption

97% are inclined to take action (go, eat, try, do or purchase) based on something they've read on Time Out Hong Kong

over 70% look to Time Out Hong Kong for Food and Drink, and Things to Do recommendations 

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