Visa supports small and medium businesses with their #SupportSmall program, an initiative encouraging people around the world to think about the positive impact their shopping can have on local communities.
No one felt the effects of the pandemic more than the independent business owners. And they will continue to be the hardest hit as COVID-19 leaves a lasting impression. This was an opportunity to utilise Visa’s major network as a force for good, and to amplify their position by using Time Out Hong Kong’s voice as the authoritative guide and champion of the city. Whether it’s shopping online, dining in, ordering takeout or delivery, purchasing gift cards or vouchers, or simply telling friends and sharing on social media, Visa and Time Out Hong Kong are empowering people to support their community in ways that are safe and productive.
In line with the #SupportSmall campaign, Visa partnered with Time Out Hong Kong to highlight our favourite local businesses in an overarching campaign titled Open for Business. Housed on Time Out Hong Kong’s English and Chinese websites, the interactive, custom-built microsite features food, drink, culture and entertainment across Hong Kong. Divided into 25 major districts, a new district is released every week over a 6-month period and promoted on our English and Chinese digital channels, encouraging our readers to (re)discover and share the best of these districts.
All businesses selected were handpicked by our team of discerning editors along with input from Visa to include their preferred merchants. Each business listed on the microsite includes a write-up with basic business business information, promotional offers and signature products, along with brand new photography to accompany them. The selected businesses also received a permanent venue listing on Time Out Hong Kong’s English and Chinese websites, and a feature on Visa’s official #SupportSmall page.
A customised microsite built in both English and Chinese housed on their respective platforms, updated weekly over the 6-month campaign period.
Time Out newsletter
Featured in our popular weekly (English) and monthly (Chinese) newsletters over the 6-month campaign period.
High impact takeovers strategically targeted across desktop and mobile sites, in English and Chinese.
One Facebook post per week, on both English and Chinese pages, along with dedicated Visa brand-led posts every six weeks.
One Instagram post and story per week, along with dedicated Visa brand-led posts and stories every six weeks.