Desktop, tablet and mobile display
Display advertising across the Time Out Asia sites
High impact takeovers (desktop, tablet and mobile)
Need a show stopper? Consider running this high impact advertising execution to make sure your campaign is unmissable. Take brand ownership of our most sought-after homepage or take complete ownership of one of our highly read sections.
A high impact takeover includes Skins, Billboard, Half Page, desktop and mobile MPU, desktop and mobile Leaderboard.
Desktop and tablet display
Our desktop and tablet display products offer above and below-the-fold advertising options. Wow the Time Out audience through our unmissable premium Billboard and Half Page units, or stretch your marketing dollar a little further with our standard display options – including IAB standard ad formats, leaderboards and MPUs. We offer run of site, roadblocks, section targeting and also audience targeting to suit your needs.
Mobile display
Time Out mobile sites create a fully interactive off-the-page experience providing deeper, richer content for the on-the-go city enthusiast – including intelligent location-based features so mobile users can find what they need or be inspired to do something else. Our audience is always looking to do something and because of this, mobile ads typically have a higher performance rate than industry average.
Video display
Our video platform allows you to circulate your video advertising within our content. Video commences once the user is below the fold, while sound is activated on mouse-over. Consumers can engage with the video and click through to your desired landing page. Video units are present on all article pages. Videos only render if visible to the user, collapse when video is finished, and pause if/when no longer visible.
Videos are booked ‘per video start’ and around 62% of page impressions result in a video start.
Specs
| Ad type | Dimensions | Format | Size |
|---|---|---|---|
| Billboard | 970×250 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺100KB |
| Half page | 300×600 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺100KB |
| MPU | 300×250 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺100KB |
| Leaderboard | 728×90 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺100KB |
| Skin | 1900x1200 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
<220KB
≺KB |
| Mobile MPU | 300×250 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺40KB
≺60KB |
| Mobile Leaderboard | 320×50 | GIF, JPG, or raw HTML5
Third party tags (polite loaded) |
≺15KB
≺60KB |
File size
- We encourage clients to keep creative sizes as small as possible to ensure a positive user experience and quicker rendering to get better results for your brand.
- Any files that fall outside of the above file size spec will impact delivery, engagement and viewability of display. Time Out is not accountable for the underperformance of creative caused by files provided outside these specifications.
- Heavy ad load affects our SEO ranking in google. To help us stay on top and reach our audience, we need you to comply with our specs. If you have any issues with file size, please feel free to get in touch with our team.
IAS & Moat tracking
- If IAS or MOAT is being implemented in third party tags please provide a geography, content & keyword blocking list so we can work together to deliver a successful campaign
- At Time Out we track all our ad using IAS, and this information is available to you on request.
HTTPs
- We are a secure site and as a result all tags but be supplied in a secure script
- Any tags that have not been secured will not render on our site
HTML5
- We follow standard DFP guidelines for HTML 5 creative
- They can be provided in 3rd Party tags, Double click Campaign manager tag or self-contained HTML5 creative
Materials (desktop)
- Banners can be JPG, GIF, compressed HTML5 or supplied via secure third party or DoubleClick tags
- All banners and URLs must be received 5 working days in advance of display
- Please clearly indicate a click-through URL (even for third party tags – to ensure proper testing)
- All ads are served run-of-site, unless otherwise specified
- We do not accept Flash files
Mobile
Tablet
Materials (mobile & tablet)
- Banners can be JPG, GIF or compressed HTML5 must be less than 40k or supplied via secure third party or DoubleClick tag and must be less than 60k
- Please clearly indicate a click-through URL (even for third party tags – to ensure proper testing)
- We do not accept Flash files
- All ads are served run-of-site, unless otherwise specified
| HTML5 creative format | Creative format description |
|---|---|
| 3rd party tag | The HTML5 creative will be stored on a 3rd party server |
| DoubleClick Studio creatives | A HTML5 creative will be directly pushed to your DFP network from DoubleClick Studio |
| DoubleClick Campaign Manager tag (DCM inred) | A HTML5 creative hosted by an advertiser/agency using DoubleClick Campaign Monitor |
| Self-contained HTML5 creative | A self-contained HTML5 creative in a single code snippet |
Specs (Skin)
- Please supply skin as a single creative asset (GIF or JPG)
- "Visible area on a small screen": Place all campaign messaging and logos here
- "Content area": Skin is not visible within this area, please leave blank
- Single click-through URL must be provided (only one can be implemented)
High Impact Takeover specs
If you are running a High Impact Takeover, you will be required to supply at least one of each of the assets below:
| Type | Dimensions (WxH, px) | Size | Format | Third Party Tags |
|---|---|---|---|---|
| Billboard | 970×250 | <60KB | GIF or JPG | <100KB |
| Leaderboard | 728x90 | <40KB | GIF or JPG | <100KB |
| Half Page | 300×600 | <40KB | GIF or JPG | <100KB |
| Skin (breakdown above) | 1900x1200 | <220KB | GIF or JPG | |
| MPU | 300×250 | <40KB | GIF or JPG | HTML5, Celtra |
| Mobile Leaderboard | 320×50 | <15KB | GIF or JPG | HTML5, Celtra |
- Please note all detail listed above with regards to HTTPS, HTML5, Flash, materials and creative format.
- All specs listed above also apply to the High Impact Placement.