HARMAN

Partnership overview

Time Out partnered with HARMAN NYC to connect with readers looking for experiences in the city at every touchpoint and drive them to the HARMAN store. Rooted in custom content, this program sparked our audience's curiosity and inspired them to explore HARMAN's NYC flagship store over the holiday season for the best gifts, deals, and shopping experience around.

The idea

To generate awareness and increase footfall to HARMAN's NYC flagship store during the holidays, Time Out created the custom "Rockin' Around the HARMAN store" integrated program. This program included a custom digital influencer article and video "We found a gift for everyone on our list at the HARMAN store," branded media, social placements, and native print inclusion in Time Out New York's holiday shopping guide.

 

Time Out delivered 168% of impressions for this campaign!

Campaign execution

HARMAN Custom Influencer Video

Custom Feature Article
The "We found a gift for everyone on our list at the HARMAN store" custom article shares influencer Quiana Park's favorite products found at HARMAN and houses a video of her shopping spree in the store.
28,000+ delivered impressions
10,000+ page views
.22% CTR
Social Promotion- Facebook
876,000+ delivered impressions
403,000+ reach
1.8% CTR (benchmark .30%)
Social Promotion- Instagram Stories
Time Out followed Quiana Parks around HARMAN to share all of her favorite products live for our audience.
34,100+ delivered impressions
Dedicated Email
Targeting to Things to Do, Film, Entertainment, Shopping
170,600+ impressions
16.79% open rate
Branded Media Takeovers + Holiday Sponsorship
Takeover Placements: Black Friday, Last Minute Shopping
Combined metrics
2,017,700+ delivered impressions
2,061+ clicks
Supporting Display
346,100+ delivered impressions
.39% CTR (benchmark 10%)
Time Out New York Print
HARMAN received a full-page print brand ad and native placement within TONY's holiday shopping guide.
275,000 distribution
660,000 readership