Campaign objective
Pickable is the first and only dating platform to prioritize women's privacy and limit their exposure to unwanted solicitations in the online dating world. Time Out teamed up with Pickable to generate buzz and excitement around the app's arrival in New York City. Through a custom digital and social campaign, Time Out let our audience know how Pickable solves online dating problems and why they should all be using the new app.
The idea
Our core idea was to write a custom article on Time Out New York with social promotion, ensuring our audience knew that Pickable was coming to town. Time Out also covered the Pickable NYC launch party to further our reach and peak our audience's interest.
The execution
Time Out's campaign for Pickable overdelivered on impressions by 124%!
Custom feature article
Time Out wrote the custom article: "Five ways this dating app solves your online dating quandaries" to share all the details on this dating app where women have all the power and don't have to worry about handing over any personal details. Surrounded by Pickable ads, this article was a must-read for our audience.
Custom content:
Page views: 3,496
Visitors: 3,380
Avg. time spent: 81 seconds
Custom content roadblocks:
Impressions: 10,755
CTR: .31%
Instagram Stories
Time Out had a live presence at Pickable's NYC launch party with coverage on our Instagram Stories. This live coverage was so popular with our audience that it ranked as our top performing story for the month.
Impressions: 139,715
Starts: 21,096
Supporting media
