Digital

Our national digital audience


Digital

3,800,000

Avg. Monthly Unique Visitors

10,700,000

Avg. Monthly Page Views

5,600,000

Avg. Monthly Visits

Newsletter

680,000

Active Subscribers

22%

Avg. Open Rate

1.25%

Avg. Click Through Rate

Demographics

52% Female

48% Male


Food & Drink

5x more likely to advise others on restaurants/bars

5x more likely to be interested in all
food & drink

2x more likely to drink
any beer/wine/spirits


Travel

9x more likely to be interested in staying in hotels while traveling

7x more likely to spend £4,000+
on travel, per 6 months

6x more likely to be
interested in all travel

5x more likely to have taken 11+ domestic trips, past year

5x more likely to be interested in air travel

2x more likely to
advise others on travel


Fun-seekers

4x more likely to
attend live theatre

4x more likely to
go to concerts

2x more likely to see
movies in theatres

2x more likely
to dine out often

2x more likely to go to museums/art galleries

2x more likely to
to entertain friends

Sources: Omniture Q1 2019; comScore November 2018; February 2019, Base: A18-49,