Bud Light “Sip On This” Happy Hour

Battle of the Burger in partnership with Deliveroo

Client: Deliveroo
Market: London

We know Time Out readers are crazy about food and they come to us week in, week out to find the most exciting, mouth-watering spots to eat in the city. So when Deliveroo came to us wanting to highlight the range and quality of food they offer and hero all of the amazing vendors on Deliveroo what could have been better than a food battle series.

Time Out, conceived, produced and executed a series of four fantastic food battles to bring this campaign to life. Battle of the Burger, Pizza Prizefight, Fried Chicken Fight Club and Battle of the Broth where we pitted the best Deliveroo vendors for each category against each other to find out who served up London tastiest dishes.

In addition we provided a full 360-degree marketing campaign which included cover wraps, branded content, video, and newsletters.

The lowdown...

·      four awesome events
·      5,000 hungry Londoners
·      35,000 portions of food
·      4.8 million campaign reach
·      40 percent uplift in Deliveroo purchase intent