To promote the new Rekorderlig Botanicals range and celebrate the best of summer in London and beyond.

The idea

Inspire Londoners to ‘Swedify’ their summer, and explore the great outdoors. We brought the brand to life with a live activation celebrating Midsummer on our very own Midsummer Movie river boat and ran product sampling across London bars, supported by engaging content and a high impact glossy cover wrap on Time Out London magazine.

Campaign execution



  • Sold-out live event
  • 55k page views across partnership content
  • 3.2 mil social impressions
  • 2,538 competition entries
  • 1.5m print audience