SEAT

Objectives

Increase brand awareness and ‘purchasability’ of the Seat Tarraco, by bringing its ‘Why Not Now?’ positioning to life.

The idea

The production and distribution of Time Out’s first ever regional issues dedicated to the spirit of spontaneity and adventure that the “Why Not Now?” mantra embodies. 300,000 bespoke copies distributed in Glasgow, Manchester and Birmingham. Accompanying the print copies we created 12 digital features, which extended the scope of the campaign nationally.

The execution

Results

  •  300,000 bespoke copies distributed across three cities, plus a wrapped London magazine (309k circulation)
  • 160k views across partnership content - roadblocked with SEAT digital takeovers
  • Average engagement rate across Facebook over 3.27%
  • Research showed increased intention to purchase off the back of partnership activity