Client: London Eye
Market: London

London Eye wanted to re-engage with Londoners and increase ticket sales during off-peak hours… after all, you don’t have to be a tourist to enjoy the delights of one of London’s best tourist attractions.

Our idea was to reposition the London Eye as a cultural destination in it own right, appealing to Time Out’s experience-hungry audience and the London Eye’s target demographic.

To do this, we came up with a wide variety of classes, workshops and activities in the London Eyes capsules ranging from children’s storytelling and gin tasting to disco yoga and drag shows, all promoted across Time Out’s media assets.