6,800,000 |
Avg. Monthly Unique Visitors |
17,500,000 |
Avg. Monthly Page Views |
8,700,000 |
Avg. Monthly Visits |
520,000 |
Active Subscribers |
21.03% |
Avg. Open Rate |
2.64% |
Avg. Click Through Rate |
65% Female |
35% Male |
44 Median Age |
$123,855 Average HHI |
60% Parents |
60% College |
5x more likely to advise others on restaurants/bars |
5x more likely to be interested in all
|
2x more likely to drink
|
9x more likely to be interested in staying in hotels while traveling |
7x more likely to spend $5,000+
|
6x more likely to be
|
4x more likely to
|
4x more likely to
|
2x more likely to see
|
Sources: Omniture Q1 2019; comScore November 2018; February 2019, Base: A18-49, HHI $100k+
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