Digital
655,000 |
Avg. Monthly Unique Visitors |
1,300,000 |
Avg. Monthly Page Views |
750,000 |
Avg. Monthly Visits |
86%/14% |
Female/Male |
44 |
Median Age |
$109,837 |
Average HHI |
90% |
Parents |
Social
56,000 |
|
16,000 |
|
8,000 |
|
80,000 |
Total |
58,000 |
Circulation |
89%/11% |
Female/Male |
87% |
A18-49 |
$164,800 |
Average HHI |
42 |
Median Age |
Newsletter
35,000 |
Active Subscribers |
23.7% |
Avg. Open Rate |
4.7% |
Avg. Click Through Rate |
TONY Kids Readers Take Action!
94% take any action
|
65% use TONY Kids for entertainment ideas |
61% go to events recommended by
|
Food & Drink
8x more likely to advise others on restaurants/bars |
3x more likely to
|
3x more likely to drink
|
Travel
9x more likely to be
|
9x more likely to be
|
4x more likely to have taken 11+ domestic trips, past year |
2x more likely to advise others on travel
2x more likely to be members of hotel rewards AND frequent flyer programs
2x more likely to go to theme parks on vacation
Fun-seekers
9x more likely to be
|
2x more likely to
|
2x more likely to
|
Sources: Omniture Q1 2019; MRI April 2017; comScore February 2019, December 2018, Base: A18-49, HHI $100k+; Social count as of 4.24.19
TONY Kids 2019 Edit Schedule
Camp Issue
Issue Date: 02/06/19
Ad Close: 01/15/19
Materials Due: 01/18/19
Birthday Issue
Issue Date: 05/08/19
Ad Close: 04/16/19
Materials Due: 04/18/19
Back to School Issue
Issue Date: 08/07/19
Ad Close: 07/16/19
Materials Due: 07/18/19
Holiday Issue
Issue Date: 11/06/19
Ad Close: 10/15/19
Materials Due: 10/17/19