Digital

Our U.S. digital audience

Digital

7,200,000

 Avg. Monthly Unique Visitors

18,000,000

 Avg. Monthly Page Views

9,500,000

 Avg. Monthly Visits

Newsletter

580,000

 Active Subscribers

21.03%

 Avg. Open Rate

2.64%

 Avg. Click Through Rate

Demographics

63% Female

37% Male

45 Median Age

$110,490 Average HHI

64% Parents

68% College

Food & Drink

3x more likely to be interested in all
food & drink

3x more likely to advise others on restaurants/bars

2x more likely to drink
any beer/wine/liquor

Travel

7x more likely to be
interested in all travel

6x more likely to be interested in staying in hotels while traveling

5x more likely to be
interested in all air travel

12x more likely to have taken 11+ domestic trips, past year

2x more likely to be a heavy international traveler

2x more likely to
be members of hotel rewards AND frequent flyer programs

Fun-seekers

3x more likely to
buy live theater tickets

3x more likely to
buy concert tickets

3x more likely to see
entertain friends often

2x more likely
to dine out often

2x more likely to go to museums/art galleries

2x more likely to
to go to bars/clubs often

Sources: Omniture Q4 2019; comScore November 2019 October 2019, Base: A18-49, HHI $100k+