Los Angeles


Digital

1,000,000

Avg. Monthly Unique Visitors

2,600,000

Avg. Monthly Page Views

1,300,000

Avg. Monthly Visits

82%/18%

Female/Male

76%

A18-49

$106,313

Average HHI

Social

158,000

Facebook

104,000

Instagram

25,000

Twitter

287,000

Total

Newsletter

46,000

Active Subscribers

26.4%

Avg. Open Rate

4.4%

Avg. Click Through Rate

Food & Drink

24x more likely to be interested in food & drink

3x more likely to
dine out frequently

2x more likely to drink
any beer/wine/liquor


Travel

6x more likely to be
heavy domestic travelers

4x more likely to spend $5,000+ on travel

3x more likely to be members of a hotel rewards program

2x more likely to members of a frequent flyer program

2x more likely to

book a cruise

2x more likely to be
interested in air travel


Fun-seekers

3x more likely to
entertain friends

2x more likely to
go to bars or clubs

2x more likely to
attend concerts

Sources: Omniture Q2 2019; comScore May 2019, January 2019, Base: A18-49, HHI $100k+; Social count as of 10.1.19