Digital
1,000,000 |
Avg. Monthly Unique Visitors |
2,550,000 |
Avg. Monthly Page Views |
1,270,000 |
Avg. Monthly Visits |
49%/51 |
Female/Male |
41 |
Median Age |
$105,651 |
Average HHI |
Social
160,000 |
|
111,000 |
|
25,000 |
|
296,000 |
Total |
Newsletter
46,000 |
Active Subscribers |
26.4% |
Avg. Open Rate |
4.4% |
Avg. Click Through Rate |
Food & Drink
8x more likely to be interested in food & drink |
3x more likely to
|
3x more likely to drink
|
Travel
7x more likely to be
|
3x more likely to be members of a frequent flyer program |
3x more likely to be members of a hotel rewards program |
Fun-seekers
3x more likely to
|
2x more likely to
|
2x more likely to
|
Sources: Omniture Q4 2019; comScore November 2019, Base: A18-49, HHI $100k+; Social count as of 1.2.20