San Francisco


Digital

125,000

Avg. Monthly Unique Visitors

265,000

Avg. Monthly Page Views

150,000

Avg. Monthly Visits

Social

10,000

Facebook

7,600

Instagram

2,000

Twitter

19,600

Total

Newsletter

27,000

Active Subscribers

20.32%

Avg. Open Rate

3.47%

Avg. Click Through Rate

Food & Drink

13x more likely to be interested in cocktails/beer

8x more likely to dine out often

6x more likely to drink
any beer/wine/liquor


Travel

7x more likely to be interested in hotels

5x more likely to be interested in air travel

3x more likely to spend $5,000+ on travel

3x more likely to be
interested in all travel

2x more likely
to book a cruise


Fun-seekers

40x more likely to
search for museums/art galleries

28x more likely to search
for live theater

18x more likely to go
to bars/clubs

11x more likely to entertain

Sources: Omniture Q4 2019; comScore March 2019, Base: A18-49, HHI $100k+; Social count as of 1.2.20