San Francisco


Digital

125,000

Avg. Monthly Unique Visitors

265,000

Avg. Monthly Page Views

150,000

Avg. Monthly Visits

Social

10,000

Facebook

7,600

Instagram

2,000

Twitter

19,600

Total

Newsletter

27,000

Active Subscribers

20.32%

Avg. Open Rate

3.47%

Avg. Click Through Rate

Food & Drink

10x more likely to be interested in cocktails/beer

2x more likely to drink
any beer/wine/liquor


Travel

26x more likely to be interested in air travel

10x more likely to be interested in all travel

4x more likely to spend $2,500+ on travel


Fun-seekers

40x more likely to
search for museums/art galleries

28x more likely to search
for live theater

18x more likely to go
to bars/clubs

11x more likely to entertain

Sources: Omniture Q4 2019; comScore November 2019, October 2019, Base: A18-49, HHI $100k+; Social count as of 1.2.20