New York Kids


Digital

700,000

Avg. Monthly Unique Visitors

1,320,000

Avg. Monthly Page Views

842,000

Avg. Monthly Visits

87%/13%

Female/Male

40

Median Age

$117,329

Average HHI

90%

Parents

Social

57,000

Facebook

20,100

Instagram

16,000

Twitter

93,100

Total

Print

55,000

Circulation

89%/11%

Female/Male

87%

A18-49

$164,800

Average HHI

42

Median Age

Newsletter

32,000

Active Subscribers

27.6%

Avg. Open Rate

4.7%

Avg. Click Through Rate

TONY Kids Readers Take Action!

94% take any action
after reading TONY Kids

65% use TONY Kids for entertainment ideas

61% go to events recommended by
TONY Kids


Food & Drink

7x more likely to be interested in food & drink

3x more likely to
dine out often

2x more likely to drink
any beer/wine/liquor


Travel

9x more likely to spend $2,500+ on travel

8x more likely to be
interested in hotels

6x more likely to be
interested in air travel

3x more likely to be interested in traveling with kids

2x more likely to be interested in all travel

2x more likely to be heavy international travelers


Fun-seekers

8x more likely to go to museums/art galleries

4x more likely to be the first
to see the latest movies

2x more likely to
attend live theater

2x more likely to
buy concert tickets

Sources: Omniture Q4 2019; MRI April 2017; comScore June 2019, May 2019, April 2019, Base: A18-49, HHI $100k+; Social count as of 1.2.20

 


TONY Kids 2020 Print Schedule

Camp Issue

Issue Date: 02/19/20
Ad Close: 01/27/20

Birthday Issue

Issue Date: 05/13/20
Ad Close: 04/20/20

Back to School Issue

Issue Date: 08/12/20
Ad Close: 07/30/20

Holiday Issue

Issue Date: 11/11/20
Ad Close: 10/19/20