Digital
4,300,000 |
Avg. Monthly Unique Visitors |
10,600,000 |
Avg. Monthly Page Views |
5,700,000 |
Avg. Monthly Visits |
66%/34% |
Female/Male |
46 |
Median Age |
$108,531 |
Average HHI |
Social
982,000 |
|
973,000 |
|
454,000 |
|
2,409,000 |
Total |
275,000 |
Circulation |
660,000 |
Readership |
67%/33% |
Female/Male |
68% |
A18-49 |
$135,400 |
Average HHII |
38 |
Median Age |
Newsletter
295,000 |
Active Subscribers |
22.1% |
Avg. Open Rate |
3.3% |
Avg. Click Through Rate |
145,000 |
Film & Entertainment Dedicated Subscriber List |
130,000 |
Things To Do Dedicated Subscriber List |
120,000 |
Food, Beer, Wine & Spirits Dedicated Subscriber List |
TONY Readers Take Action!
98% take any action
|
69% go to bars/restaurants they read about in TONY |
61% go to events recommended by TONY |
56% use TONY for entertainment ideas |
Food & Drink
3x more likely to be the first to
|
3x more likely to advise others on restaurants/bars |
2x more likely to dine out often |
Travel
3x more likely to be
|
2x more likely to be heavy domestic travelers |
2x more likely to be heavy international travelers |
5x more likely to be interested in hotels while traveling
2x more likely to be
the first to try
the latest in travel
2x more likely to advise others on travel
Fun-seekers
9x more likely to
|
4x more likely to
|
2x more likely to
|
2x more likely to
buy live theater tickets
2x more likely to buy concert tickets
2x more likely to often
go to bars and clubs
Sources: Omniture Q4 2019; MRI April 2017; comScore October 2019, Base: A18-49, HHI $100k+; Social count as of 1.2.20
Time Out New York 2020 Print Schedule
January
NY on the Cheap; Ski Trips
Issue Date: 01/22/20
February
Dating in NYC; Fashion Week
Issue Date: 02/05/20
Secret NYC; Women's Month; Broadway
Issue Date: 02/19/20
March
Street Art; Spring Preview
Issue Date: 03/04/20
Coffee!; Time Out's City Index
Issue Date: 03/18/20
April
Make the World a Better Place; Spa Week
Issue Date: 04/01/20
Museums; Spring Travel; Food Fests
Issue Date: 04/22/20
May
Rooftops; Summer Music Fests; Glamping
Issue Date: 05/06/20
The Drink List; Memorial Day Travel; Street Food
Issue Date: 05/20/20
June
Theater; Tony Awards
Issue Date: 06/03/20
Celebrate Pride; Lincoln Center; Open House
Issue Date: 06/17/20
July
Pets; Independence Day; Ice Cream
Issue Date: 07/01/20
Get Out of New York; Burgers
Issue Date: 07/22/20
August
NYC's Coolest Neighborhoods; Pizza
Issue Date: 08/05/20
Best of the Best; Last Chance at Summer
Issue Date: 08/19/20
September
Best of Fall; Labor Day
Issue Date: 09/02/20
Film in NYC; Fall Broadway; Instagrammable NYC
Issue Date: 09/16/20
October
The Eat List; Only in NYC
Issue Date: 10/07/20
NYC's Art Scene; Halloween; 2020 Election
Issue Date: 10/21/20
November
The Future of NYC; 2020 Marathon; Comedy
Issue Date: 11/04/20
Holiday Preview; Dating
Issue Date: 11/18/20
December
The Best of NYC; Gift Guide; Comfort Food
Issue Date: 12/09/20
Make the Best of 2021; Film Awards
Issue Date: 12/23/20