Our U.S. digital audience

Digital
7,000,000 |
Avg. Monthly Unique Visitors |
19,000,000 |
Avg. Monthly Page Views |
9,400,000 |
Avg. Monthly Visits |

Newsletter
520,000 |
Active Subscribers |
21.03% |
Avg. Open Rate |
2.64% |
Avg. Click Through Rate |
Demographics

73% Female |
27% Male |
44 Median Age |
$116,822 Average HHI |
56% Parents |
62% College |
Food & Drink
7x more likely to be interested in all
|
2x more likely to advise others on restaurants/bars |
2x more likely to drink
|

Travel

7x more likely to be
|
4x more likely to be interested in staying in hotels while traveling |
3x more likely to be
|
3x more likely to be have taken 5+ international plane trips, past 3 years
2x more likely to have taken 11+ domestic trips, past year
2x more likely to
be members of hotel rewards AND frequent flyer programs
Fun-seekers
3x more likely to
|
2x more likely to
|
2x more likely to see
|

2x more likely
to dine out often
2x more likely to go to museums/art galleries
2x more likely to
to go to bars/clubs
Sources: Omniture Q2 + Q3 2019; comScore April 2019, Base: A18-49, HHI $100k+