Digital

Our U.S. digital audience


Digital

7,000,000

Avg. Monthly Unique Visitors

19,000,000

Avg. Monthly Page Views

9,400,000

Avg. Monthly Visits

Newsletter

520,000

Active Subscribers

21.03%

Avg. Open Rate

2.64%

Avg. Click Through Rate

Demographics

73% Female

27% Male

44 Median Age

$116,822 Average HHI

56% Parents

62% College


Food & Drink

7x more likely to be interested in all
food & drink

2x more likely to advise others on restaurants/bars

2x more likely to drink
any beer/wine/liquor


Travel

7x more likely to be
interested in all travel

4x more likely to be interested in staying in hotels while traveling

3x more likely to be
interested in all air travel

3x more likely to be have taken 5+ international plane trips, past 3 years

2x more likely to have taken 11+ domestic trips, past year

2x more likely to
be members of hotel rewards AND frequent flyer programs


Fun-seekers

3x more likely to
buy live theater tickets

2x more likely to
go to concerts

2x more likely to see
movies in theaters

2x more likely
to dine out often

2x more likely to go to museums/art galleries

2x more likely to
to go to bars/clubs

Sources: Omniture Q2 + Q3 2019; comScore April 2019, Base: A18-49, HHI $100k+