Digital
700,000 |
Avg. Monthly Unique Visitors |
1,320,000 |
Avg. Monthly Page Views |
842,000 |
Avg. Monthly Visits |
79%/21% |
Female/Male |
41 |
Median Age |
$113,406 |
Average HHI |
81% |
Parents |
Social
57,000 |
|
20,100 |
|
16,000 |
|
93,100 |
Total |
Newsletter
32,000 |
Active Subscribers |
27.6% |
Avg. Open Rate |
4.7% |
Avg. Click Through Rate |
TONY Kids Readers Take Action!
94% take any action
|
65% use TONY Kids for entertainment ideas |
61% go to events recommended by
|
Food & Drink
21x more likely to be the first to try new restaurants/bars |
9x more likely to be interested in all food & drink
|
3x more likely to dine out often |
Travel
36x more likely to be interested in hotels |
11x more likely to be interested in all travel |
2x more likely to be interested in getaways |
Fun-seekers
8x more likely to go to museums/art galleries |
4x more likely to be the first
|
2x more likely to
|
2x more likely to
|
Sources: Omniture Q4 2019; MRI April 2017; comScore November 2019, Base: A18-49, HHI $100k+; Social count as of 1.2.20
TONY Kids 2020 Print Schedule
Camp Issue
Issue Date: 02/19/20
Ad Close: 01/27/20
Birthday Issue
Issue Date: 05/13/20
Ad Close: 04/20/20
Back to School Issue
Issue Date: 08/12/20
Ad Close: 07/30/20
Holiday Issue
Issue Date: 11/11/20
Ad Close: 10/19/20