Digital
125,000 |
Avg. Monthly Unique Visitors |
265,000 |
Avg. Monthly Page Views |
150,000 |
Avg. Monthly Visits |
Social
10,000 |
|
7,600 |
|
2,000 |
|
19,600 |
Total |
Newsletter
27,000 |
Active Subscribers |
20.32% |
Avg. Open Rate |
3.47% |
Avg. Click Through Rate |
Food & Drink
10x more likely to be interested in cocktails/beer |
2x more likely to drink
|
Travel
26x more likely to be interested in air travel |
10x more likely to be interested in all travel |
4x more likely to spend $2,500+ on travel |
Fun-seekers
40x more likely to
|
28x more likely to search
|
18x more likely to go
|
11x more likely to entertain |
Sources: Omniture Q4 2019; comScore November 2019, October 2019, Base: A18-49, HHI $100k+; Social count as of 1.2.20