Client: Anheuser-Busch, Bud Light
Market: NYC

Time Out and Bud Light celebrated all the summer peels at “Sip On This!” -- a custom happy hour at iconic NYC rooftop, The DL. Over 150 guests were amongst the first to preview America’s new favorite lager, Bud Light Lemon Tea, while they simultaneously sipped on crowd favorites: Bud Light Lime, Bud Light Orange, and traditional Bud Light, of course.

This 2-hour celebration was the ultimate adult playground, with brightly colored citrus-inspired vignettes designed to bring to life each of the brand’s flavor profiles. From the Pucker Up Photo Stop to the Lime Lounge, DIY Orange Flower Crowns by Uprooted Flower Truck and the super fun confetti photo booth, this highly Instagrammable experience had guests grooving and ‘graming all night long.