Time Out partnered with HARMAN NYC to connect with readers looking for experiences in the city at every touchpoint and drive them to the HARMAN store. Rooted in custom content, this program sparked our audience's curiosity and inspired them to explore HARMAN's NYC flagship store over the holiday season for the best gifts, deals, and shopping experience around.
To generate awareness and increase footfall to HARMAN's NYC flagship store during the holidays, Time Out created the custom "Rockin' Around the HARMAN store" integrated program. This program included a custom digital influencer article and video "We found a gift for everyone on our list at the HARMAN store," branded media, social placements, and native print inclusion in Time Out New York's holiday shopping guide.
Time Out delivered 168% of impressions for this campaign!
HARMAN Custom Influencer Video
The "We found a gift for everyone on our list at the HARMAN store" custom article shares influencer Quiana Park's favorite products found at HARMAN and houses a video of her shopping spree in the store.
10,000+ page views
1.8% CTR (benchmark .30%)
34,100+ delivered impressions
Targeting to Things to Do, Film, Entertainment, Shopping
16.79% open rate
Takeover Placements: Black Friday, Last Minute Shopping
.39% CTR (benchmark 10%)