In celebration of The Umbrella Academy premiering on February 15th, Time Out New York partnered with Netflix to source one alternative, comic book-loving couple to say "I do" under a massive black umbrella in Bryant Park, NYC.

To promote Umbrella Academy's upcoming launch, Time Out created a custom #UmbrellaWedding contest to source the lucky couple who would get married under the black umbrella in Bryant Park and win a deluxe prize package to make their wedding day as magical as possible.

#UmbrellaWedding Program Elements:

• Custom contest with digital landing page
• Social campaign featuring influencer posts
• Digital campaign
• Email promotion
• Custom doughnuts to promote the doughnut shop in the show
• Live event coverage of the wedding on Time Out's Instagram
• Deluxe prize package including:
  • 5-star hotel accommodations
  • Wedding day wardrobe
  • Hair/makeup styling session
  • Wedding night dinner, entertainment, and private limo for transportation