Client: Nickelodeon
Markets: Chicago & Atlanta

Time Out partnered with Nickelodeon to celebrate the revival of hit '90s sitcom, All That, in two key markets. In celebration of the reboot, we created two custom first-look screening events with executive producer, Kel Mitchell, in Chicago and Atlanta.

These "Family Night Out!" events featured a screening of Good Burger—one of the original All That's most popular franchises turned featured film—along with a sneak peak of the new All That, snacks (hello, cheeseburgers and orange soda!), live music and interactive elements for families to enjoy all night long. Plus, the first 50 guests who RSVP'd attended a meet & greet with Kell Mitchell—equipped with signed merch and a photo opp.

To make these events "all that," the following elements were included in addition to the events:

• Custom content promoting the events in Chicago and Atlanta
• Dedicated emails
• Social media—live Instagram Stories with Kel Mitchell
• Local influencers
• Good Burger Car—the original burger-mobile from Good Burger made a guest appearance, creating a throwback photo opp for fans of all ages