Client: Tap Air Portugal
Market: NYC

“Taste the Stars” invited our loyal audience of affluent and savvy professionals to an evening of epic proportions where they experienced the benefits of flying with TAP Air Portugal and were introduced to all the beauty that Portugal has to offer. Pop-up experiences highlighting Portuguese cuisine, cocktails and culture took over Union Park Events, profiling TAP’s existing in-flight culinary program.

TAP’s partnership with global award-winning chef talent (including New York’s own George Mendes of Aldea and Henrique Sá Pesso from the Time Out Market Lisboa) was brought front and center at this exclusive reception enjoyed by over 300 guests. While the party was in The Big Apple, guests were encouraged to keep their suitcase handy as they could enter for a chance to win a trip to Portugal, supplied by TAP Air Portugal, amongst other interactive activities: wine & olive oil tastings, cork artistry, and more.