Campaign objective
Uniqlo partnered with Time Out to inspire travelers to explore their NYC stores on long weekends and day trips to find the perfect looks for their visit.
The idea
Through a bespoke video with fashion influencers, custom content, and a branded media program targeting New Yorkers and people in major surrounding cities, Time Out showcased unforgettable shopping experiences at Uniqlo.
The execution
Time Out's total campaign for Uniqlo overdelivered on impressions by 145%!
Custom video
In a social-first video, Time Out showcased the unique shopping experience at Uniqlo's flagship store in NYC. The video showed fashion influencers Neha Rao @thegeminiallure and Brian Chan @bchanism getting ready to take on their exciting weekend in the Big Apple, styled by Uniqlo.
Digital content
Through the custom article "We found a look for every New York occasion" and curated editorial content, Time Out invited readers to check out the Uniqlo flagship store in NYC for all their weekend needs.
Branded media
Uniqlo generated a high SOV on-site through roadblocks and dedicated emails targeted to key shopping and travel segments.
Time Out + Uniqlo
The Results
Total
Impressions
4.8M
Overall
CTR
.58%
Open Rate
32.41%
Industry Avg.- 14.98%
CTR
5.15%
Industry Avg.- 2.25%
Social
Engagement
1.07%
Industry Avg.- 0.97%
Social
CTR
4.5x above
industry average
Story CTR
1.39%
Indusutry Avg- 0.54%
Post CTR
1.01%
TO Benchmark- 0.3%
Sources: ADSTAGE Q2 2019 Paid Media Benchmark Report; Campaign Monitor 2019 Email Study: Media, Entertainment & Publishing; Rival Q1 2019 Social Media Industry Benchmarks Report