Uniqlo partnered with Time Out to inspire travelers to explore their NYC stores on long weekends and day trips to find the perfect looks for their visit.
Through a bespoke video with fashion influencers, custom content, and a branded media program targeting New Yorkers and people in major surrounding cities, Time Out showcased unforgettable shopping experiences at Uniqlo.
Time Out's total campaign for Uniqlo overdelivered on impressions by 145%!
In a social-first video, Time Out showcased the unique shopping experience at Uniqlo's flagship store in NYC. The video showed fashion influencers Neha Rao @thegeminiallure and Brian Chan @bchanism getting ready to take on their exciting weekend in the Big Apple, styled by Uniqlo.
Through the custom article "We found a look for every New York occasion" and curated editorial content, Time Out invited readers to check out the Uniqlo flagship store in NYC for all their weekend needs.
Uniqlo generated a high SOV on-site through roadblocks and dedicated emails targeted to key shopping and travel segments.
Time Out + Uniqlo
Industry Avg.- 14.98%
Industry Avg.- 2.25%
Industry Avg.- 0.97%
Indusutry Avg- 0.54%
TO Benchmark- 0.3%
Sources: ADSTAGE Q2 2019 Paid Media Benchmark Report; Campaign Monitor 2019 Email Study: Media, Entertainment & Publishing; Rival Q1 2019 Social Media Industry Benchmarks Report